WHY WE EXIST
We love this industry.
We hated what happened to it.
Operators started because they loved the plant. The culture. The possibility of building something real. Then they got buried in busywork and a fight to survive.
THE STORY
How did the most exciting industry become the most exhausting?
Information everywhere. Insight nowhere. POS systems, Metrc, spreadsheets, COAs, emails, distributors, price sheets, dashboards. Operators are drowning in systems that don't talk to each other.
Most tools that are supposed to help just make you work more. You feed them data. You interpret their charts. You babysit their integrations. Tools that promised to help became the job itself.
People hate Salesforce because they feel like they work for Salesforce. That's why industry intel tools go underused. They demand focus and resources you don't have.
We built Vervana to flip that model. You don't work for the system. The system works for you.
VISION
Reality, under control.
Every operator sees everything they need. Predicts what's next. Acts on what matters. The noise disappears. Only signal remains.
MISSION
Give every great President a great VP.
A 24/7/365 executive that sees, predicts, recommends, and executes. So operators can get back to the game they love.
VALUES
Action over dashboards.
- Outcomes, not intel
- Clarity over complexity
- Execution over interpretation
- Trust through transparency
HOW WE BUILD
Five principles guide everything we make.
Clarity
Noise disappears. Only signal remains.
Intelligence
Perception → prediction → decision → action.
Agency
You delegate. The system executes.
Learning
Each interaction refines the VP's intuition.
Trust
Built for regulated environments: compliance, traceability, auditability.
WHAT WE BELIEVE
This industry should be fun again.
Operators deserve better. Not more dashboards. Not more integrations to manage. A system that actually runs alongside them.
Regulated markets need precision. Compliance, traceability, auditability — built in, not bolted on.
The people in this industry are incredible. Growers, retailers, distributors — they built something from nothing. They deserve technology that respects that.
Your business should feel like a game again. Make a move. See reality react. Stay in flow. Work feels light again.
WHY OREGON FIRST
The perfect proving ground.
2,700+ licensees. High operational fragmentation. Price compression creating urgent demand for execution. Oregon is the blueprint for every regulated market that follows.
2,700+
Licensed operators
$1B+
Annual market
1st
State to prove the model